By sending bid requests to many advert exchanges, you’re able to reap the benefits of whichever one can return the very best CPM as an alternative to locking by yourself into the outcome of just one advert auction.
With RTB, advertisers no more have to invest in A huge number of impressions within the similar publisher. Instead, they can invest in specific impressions throughout various publishers to reach their target audience specifically.
AppNexus is perfect for medium to significant publishers with a big number of website traffic and a substantial inventory of ad space.
That’s why we’ve formulated this guide – that may help you understand how advert exchanges perform, what ad exchange corporations do, and which ad exchange System could provide you with the edge you need.
减少交易成本： 如果没有广告网络，每个广告主的每个广告投放都需要和各个网站去签订合约，同时要研究每个媒体的分类及价值，可想而知，这样的成本是非常高昂的，广告网络简化了这些繁复的工作，让广告投放变得简单，接触面更广，极大地减少了成本。
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Offer-facet and demand-aspect platforms are aggregating services that rely only on RTB. The previous lets publishers to determine their inventory and decide their charges, while the latter enables advertisers to check out inventories that meet their necessities.
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This gives you a wide range of bidders with your stock, but may not Offer you as significant of CPMs as the advertisers are offered a lot less information about read more the publisher.
Should you’re serious about maximizing advertisement revenue, it’s finest to use numerous advertisement exchanges. But to do this by yourself is a big administrative burden — even for the largest publishers on the market.
Cellular advert exchanges, on the other hand, depart purchasers and sellers totally free to barter discounts for on their own inside the ad exchanges.